Users will soon have a new feature that enables them to cut down on the amount of artificial intelligence-produced media appearing in their streams. This move comes as the service revealed that it currently hosts more than 1 bn AI videos.
Trial and Implementation
The update is being tested over the next few weeks before a full-scale rollout. This shift aligns with a rise in AI content, spurred by recent AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on a competing service exclusively feature content made by AI. A large amount of this output is classified as mass-produced AI material, a phrase for inferior, factory-style content that is typically nonsensical or bizarre.
Based on user feedback that many people appreciate content made with AI tools, from digital art to informative clips, and we want to give people the ability to see more or less of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its service identified as artificially created. Collectively, more than 100 mn media items are uploaded to the platform daily, making AI content a limited part of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI-generated videos they view by accessing the topic control setting in the platform and selecting “AI-generated content”. Additional categories that currently be modified under the filter encompass news, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s policies require users to label “realistic” AI-made content, and it forbids dangerous fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be deleted under its community policies.
In addition, the platform will now apply an “AI-made” watermark to content created with its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is intended to stop users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore introducing a $2 million awareness program for experts and groups to develop educational content about using AI responsibly. This project will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, during controversy over proposals to make redundant numerous content moderators in the UK. TikTok is expected to cut hundreds of positions in its trust and safety division in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The platform stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference work at speed.”
